The Rise of Merch-Centric FashionMerch has evolved far beyond concert souvenirs. Today, it represents identity, culture, and personal style. Fans of music, streetwear brands, or underground artists no longer limit merch to fan events—they’ve integrated it into everyday wardrobes. Hoodies, tees, jackets, and accessories act as the focal point of outfits, allowing wearers to express...
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