Scale and Sophistication: The Rapid Evolution of the China Beer Market
China is, by volume, one of the world's most significant beer markets, a behemoth defined by sheer scale and a powerful cultural emphasis on communal dining and toasting. The market is overwhelmingly dominated by light, accessible pale lagers, often consumed in large bottles alongside food at banquets, social gatherings, and restaurants. The history of Chinese brewing is relatively recent...
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